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MicroHoo a Bust.
The attitude at Microsoft and Yahoo today must be something like the Sunday brunch after a wedding where the bridal party got into a fight, and the wedding was called off. Each camp is brooding and...
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Can Microsoft Rebound After Botched Yahoo! Deal?
Not if they can’t even get adCenter to work, let alone rival the features and functionality of AdWords or Yahoo! Search Marketing. As I surmised earlier, Microsoft was putting a lot of eggs in it’s...
View ArticleGoogle Abandons Yahoo! Partnership
Google announced today in a blog post that they will not move forward with the advertising agreement with Yahoo!, which was originally announced in June. The agreement would have allowed Yahoo! to use...
View ArticleWhy MicroHoo Benefits the SEM Industry
Yesterday, I mentioned to my staff that I think it was a great day for our business, the search engine industry and for those companies who truly understand all aspects of search. From an industry...
View ArticleMicroHOO updateHoo
We received an updated agency newsletter from our rep at Yahoo! yesterday. Within that update was a link to a great website with information regarding the Microsoft/Yahoo! deal. This site includes...
View ArticleMicrosoft Cleared to take over Yahoo! Search
The day has finally arrived. In July last year, we first announced the imminent Microsoft and Yahoo! merger. Today, antitrust regulators in the United States and Europe cleared Microsoft to take over...
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Interactive Marketing Weekly Roundup 2.19.10
The top stories in interactive this week are the Search Alliance, Google Buzz and, most exciting of all, the “Betty White to Host SNL (please?)!” Facebook page. Browse through the articles below to...
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